A DAY IN THE LIFE OF…. Justine Gold by SJV
Next up in our series of A Day in the Life of feature is @TeamBATC member Justine Gold
What does a Marketing Manager do?
I’m lucky enough to be creating and implementing marketing campaigns for some of our most exciting books and authors. From the moment we acquire a book, as publishers we’re already thinking about its target audience – whether that’s an author’s dedicated fan base or a potential new readership. I’ll then devise a marketing plan and strategy to reach them, which details the positioning, messaging, and the look and feel of our promotional visuals, along with a timeline of activity to get our message as quickly and effectively to our audience as possible.
Is there such a thing as a typical day, and if so what does it look like?
Not really – it varies from planning for a book from the moment it’s acquired, to implementing activity for a book publishing in a month or two. Some days I’m working solely on creative materials, such as point of sale items, video trailers, animations, still social media visuals, competition graphics and lots more, which I love! I’ll brief them in to a designer or, if I have time, create them myself, which is so much fun! Other days I’ll book in paid advertising with our media agency (outdoor, radio, press, mobile or online), oversee social media schedules, host online competitions and finalise pre-existing or pitch for new brand partnerships. That just about touches the surface!
For the record, if I was a budding debut author, faced with the dreaded blank first page, what would be your top tip to bestseller success?
I tried my hand at writing once. I read the first page back, exhaled, gently closed my laptop, got up from my chair, closed the front door behind me and was never to be seen again.
In all seriousness, you really do need to get over that self-loathing. Don’t read it back! Just keep writing and writing and then when you have something meaty and you’ve managed to get all your ideas down, take a gander. And don’t forget, editors will help to strengthen your story and writing, too!
We’re obsessed with other peoples’ TBR piles, how high is yours? And do you have 2, one for work books and one for pleasure books?
I definitely have two piles – my work pile is HUGE, and is thankfully very pleasing, as my ‘for pleasure’ pile is significantly smaller in order to fit in breakfast, lunch, dinner, a shower and ‘never calling’ my mother (translation: once or twice a week).
Have you got a best and worst part of the job?
The best part about my job is working across such a breadth of genres – I get to dabble in a bit of everything! From hilarious and heart-warming rom-coms, to nail-biting crime and thrillers, to popular science and autobiographies; sometimes my heartstrings are pulled and sometimes my interest in the expansion of the universe is piqued!
The worst part is publishing in an increasingly difficult and over-saturated market. So we need to make sure our marketing and publicity campaigns stand out and put our books to the top of our target audiences’ TBR piles.
Is there an author you’d sell a limb to work with?
J.K. Rowling – so many people must give this answer, but the Harry Potter books really are a very important part of my life. They helped me through some difficult times growing up, so I’d want to thank her in person at the very least.
What book do you most recommend to others?
The Power by Naomi Alderman – I just finished it and I think every living and breathing homosapien – gender is irrelevant – should read it. Absolutely phenomenal.
And lastly our quick fire trivia round…
Thing you’d never leave home without? My phone, sadly.
Favourite place to read? Half in, half out of a pool.
If you could live anywhere in the world, where would you live? California
What’s the secret to success? Take criticism graciously and be resilient. A knock back is not failure – just an obstacle.
What’s on your current reading pile? I’m currently working on Graham Swift’s backlist, so just making my way through that.
Staying in or Going out? Staying in
What’s your Signature dish? Meatballs in a tomato, pepper and olive sauce with mozzarella, from Joe Wick’s Lean in 15. Easy is key!
Beach break or city break? Beach
Favourite Literary Hero? Offred from The Handmaid’s Tale.
Famous last words? Love is the only thing.